POP LOGO
- Logo design (2–3 concepts)
- Basic color palette
- 1–2 selected fonts
- Digital formats (PNG, SVG, PDF)
PALETTE PRO
- Market research and competitor analysis
- Logo design (3–5 concepts, with revision rounds)
- Full color palette (primary + secondary)
- Typography system
- Supporting graphic elements (patterns, icons)
- Full stationery suite (business cards, letterhead, envelope, stamp)
- Basic social media templates
- Mini brand usage guide
MASTERPIECE MARK
- Full brand strategy (positioning, values, personality, tone of voice)
- In-depth research (market, audience, competition)
- Logo design + complete visual identity system
- Extended color palette
- Complete typography system
- Custom illustrations and visual assets
- Full stationery suite
- Templates for all communication channels
- Packaging design (if needed)
- Full visual identity manual (brand book)
- Implementation guide
Why you shouldn’t choose the cheapest option
It’s tempting to save money on visual identity, especially at the beginning. But weak or unprofessional branding can cost more long-term:
Lack of credibility: potential customers hesitate to trust a brand that looks amateur
Rebranding later: you may end up paying twice when you have to redo everything
Inconsistency: without a clear visual system, your materials will look different every time
Lost opportunities: weak branding makes it harder to attract premium clients
How to set your budget
A good rule of thumb is to invest between 5% and 15% of your marketing budget into your visual identity, especially in your first year. This investment typically pays off quickly by increasing customer trust and boosting the perceived value of your products or services.
Request a custom quote
Every project is unique, and the prices above are only a guideline. At ARTMORA, we offer a free consultation where we review your needs and recommend a solution tailored to your budget and goals. Request a custom quote and let’s talk about your brand.